Thursday, November 19, 2009

Milo Warrior 3-on-3 Championship

The team over at patayangbutiki brought this tournament to my attention with their blog post linked. This is in connection with the Chris Tiu-Jayvee Casio ads we've been seeing all over tri-media recently. I first got some inclination of this when I played over at the Ateneo College Covered Courts over the weekend, and it seems that there was voting done to pick the teams for each school. Voting is now done, and they're all playing at the Blue Eagle Gym in Ateneo on Dec. 1 @ 1 PM.



The teams are pretty interesting as their's a healthy mix of team B players for some exposure. Also, the imports from Africa are now being revealed to the public with NU and UP parading them in the tournament. The only exception being FEU, which nominated a line-up of Team A players + the UAAP juniors MVP, and will send a Cervantes-Sanga-Garcia combination.

The first thing you'll notice is that Milo has chosen to hold the tournament for UAAP Schools only. Since we all know this is a marketing tool, this might be just a target market deal kicking in. Not to be derogatory, they're probably targeting the A, B and C economic brackets, that's why they chose not to include the NCAA schools. Of course, I could be very wrong and this might just be a matter of convenience or sanctioning by the league.

Second, La Salle is the only UAAP school not participating. Why? We can conjure up a number of reasons why, but I'd rather not (to avoid sounding like a hater). I just think this is an unfortunate event that they didn't chose to participate simply because of the experience and exposure it could have provided to their young players. 3-on-3 is very, very different from a UAAP game, but just familiarizing themselves with possible UAAP opponents (like the FEU boys), could have been a direct benefit from the tournament. Also, what makes this more sad is that Jvee Casio is the co-endorser of the product along with Chris Tiu. The tourney snub from your alma mater would kind of hurt if I were him.

Well, there goes half of Milo's target market...

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